Skills:
Print: 10+ years industry experience; skilled-hand production to skilled creative direction, covering a range of projects from identity and publication design to ad work and direct marketing. Expert use of all standard graphics apps (Quark, Photoshop, Illustrator, Freehand, InDesign), plus a few more.

Web: 2 years industry experience; strategy, design and implementation. Flash, Fireworks, Photoshop, Dreamweaver.

Photography: traditional and digital. People, places, things. Digital image editing and manipulation.

Instruction: technical and creative guidance provided to individuals and organizations seeking to
acquire or update skills related to computer graphics and design.

Employment:
06/03-Present
CREATIVE DIRECTOR
Urbano Design Studio, PO Box 4665, San Diego,California, 92164

  • As a freelance designer I've worked on a wide variety of print, web, photography and production projects for a broad range of clients including The Manchester Grand Hyatt, Sharing Wisdom, BIOCOM, Club One, The County of San Diego, San Diego Art Department, JSPR, I Love a Clean San Diego and Others

09/00-06/03
Creative Director
The T Sector INC., 10413 Grandview Dr., La Mesa, California

  • conceptualized, designed and supervised all aspects of design and production of the
    magazine, website and events on a month to month basis
  • managed the companies creative production budget bringing cost down to meet our goals
  • hired and managed group of designers and freelance photographers providing them with
    creative direction to ensure magazine standards
  • directed the design of event graphics, visual presentations and awards
  • worked with clients in establishing marketing and production objectives
  • worked directly with printer doing color correction on press ensuring quality of our products
  • art directed and photograph shoots for editorial and advertorial features

08/99-09/00
CREATIVE SERVICE ARTIST
The San Diego Union-Tribune, 350 Camino de la Reina, San Diego, California

  • conceptualized, designed and supervised in house design material
  • worked with VP’s in establishing marketing and production objectives
  • produced periodical ads with design standards

10/97 - 04/99
Advertising Art director / photographer
Editorial Primera Hora, Inc. Guaynabo, Puerto Rico

  • conceptualized, designed, and supervised the production of new publications
    supplements and advertisements for local corporate relationship programs
  • produced periodical ads with design standards
  • created a custom Macintosh-based publishing system from the ground up making
    publication and advertising production completely electronic
  • mastered design and pre-press software such as QuarkXpress, PhotoShop, Freehand,
    Illustrator and PageMaker
  • customized Macintosh programs and utilities to serve our needs
  • oversaw daily operations of art department
  • supervised 10 workers engaged in executing layout design
  • worked with clients in establishing marketing and production objectives
  • worked with pre-press and press as a quality control manager
  • worked as a photographer for special events and entertainment news
  • extensive knowledge in RGB to CMYK color separations


08/98 -04/99
professor, Advanced electronic pre-press / image & design
Escuela de Artes Plasticas, San Juan, Puerto Rico

  • provided students with exposure to advanced techniques in digital photo-retouching,
    technical illustration, digital color separation and advanced electronic layout

07/97 - 10/97
graphic artist/computer illustrator
Jo Fernandez Adv., San Juan, Puerto Rico

  • performed design, mechanics and computer graphics for corporate advertisements and
    promotional literature
  • developed concept, design, layout and type for multi-page brochures
  • created graphic solutions for clients needs with cost and dead line specifications
  • computer illustrations for shoppers and brochures


Education:
Bachelor of Fine Arts in Communication Design 1997
School of Visual Arts New York, NY

Associate’s degree in Digital Imaging and Fashion Photography 1993
Fayeteville Technical Comm. College Fayeteville, N.C.

Fluent in English and Spanish

References:
Available upon request